What's on our mind

In 1996, Bill Gates wrote “content is king”. Time has shown how right he was. The internet provided endless space to publish content, and in this digital world, content marketing is a key strategy...

In recent months, it has felt like AI has been everywhere. 

Jokes, essays and poems generated by OpenAI’s sophisticated chatbot, Chat GPT-3 made headlines. Instagram feeds were overrun with uncanny...

One major difference between B2B and B2C marketing is thatB2B marketing typically comes with longer sales cycles. MarketingCharts.com has reported that three-quarters (74.6%) of B2B sales to new...

Email is an almost universal channel. There are over4 billion daily email users.That is half the world’s population. If you can get your head around that staggering number, you can start to see why...

Social media is a crucial part of modern marketing in which all businesses should invest. Social media marketing is important fordeveloping brand awareness, customer service, and increasingly,...

In the last few years, no social media platform has received the buzz that TikTok has. 

The standout success of recent years, TikTok has exploded in popularity to become thedefining social media...

The job of a marketer is always changing. Markets shift, new trends emerge, and buying habits become unrecognisable if you’re not keeping up. This pace of change is what makes marketing challenging...

Technology is transforming our world. We live, work, learn, shop, chat and play online, as well as in the physical world. And as time goes on, our lives are blending more and more seamlessly with...

All business owners dream of their company’s web page ranking as the top result on Google. Over the last 20 years, Google has become the world’s portal for information, the one place everyone goes to...

We all hear a lot about Gen Z in the media. These days, there seems to be a constant commentary on ‘Zoomers’ — the youngest of whom are still children and the oldest in their mid-twenties. We hear...