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Mastering your B2B Mobile Strategy

14.11.2023 - ,

Mobiles are now a huge part of everyday life and the reliance on them when conducting daily tasks or purchasing goods and services is second to none. As they have become an inseparable part of our lives, businesses must strive to have more of a presence than others, and adopt an experience which is effortless, personalised and individual when it comes to their mobile marketing. 

As the internet and smartphone usage growth continues, mobile marketing is becoming increasingly popular. It’s integral that businesses grasp this opportunity and push a focus towards their mobile marketing efforts if they want to see business results of growth. 

Many B2B mobile marketing campaigns have helped businesses increase their conversion rates, and in fact, 90% of marketers say mobile produces a better ROI (Return on investment) in some ways. By putting focus on targeting companies through their mobiles, many large businesses have already hit the ground running when it comes to their mobile marketing, recognising the importance of this channel and how quickly it can change. 

On the flip side, did you know that 72% of mobile users say it is essential to them that websites are mobile-friendly? Alongside this, the average adult can spend more than three hours a day exploring digital media on their mobiles. Understanding the influence that mobile usage can have and catering to online strategies will help boost your visibility and engagement with your target audience, as well as taking advantage of increasing mobile popularity. 

Here are some effective B2B mobile marketing tips to help you craft a successful strategy:

CONVERSATIONAL SELLING

Live chat and messaging apps such as WhatsApp and Facebook have opened the doors to selling. Without hiring a large sales team, you can attract your target audience and even convert them into leads. Additionally, you can build relationships, connect to prospects, and improve your customer retention. 

SEARCH ENGINE OPTIMISATION (SEO)

According to a report by B2X Partners, 89% of the buyers resort to the internet while engaging in research of any kind. So, to attract new prospects to your business it’s worth considering SEO to make sure you’re at the top of all search engine results.

Businesses not only have to focus on the keywords of their website, but it’s important to now focus on creating contextual, relevant, and user-friendly content in today’s competitive SEO game. 

BIG DATA, ARTIFICIAL INTELLIGENCE & HYPER-PERSONALISATION

Turn your marketing actions towards big data, AI and hyper-personalisation so you can extract actionable insights, and give you the information to be able to customise your marketing efforts with personalised solutions. Attracting the right prospects, driving conversions, nurturing relationships and improving customer retention. 

CONVERSION RATE OPTIMISATION

You might still be struggling to convert your organic traffic into buyers after online advertising and marketing campaigns.

Here are a few ways you can increase your conversions: 

  • Optimise your website for mobile.
  • Use A/B testing to verify your best guess.
  • Give users a personalised experience.
  • Explore video’s potential.
  • Optimise your call-to-action buttons.
ACCOUNT-BASED MARKETING & SALES APPROACH

In the past few years, the value of account-based marketing has been recognised by many businesses to be an effective way of generating new customers. This type of strategy targets specific accounts rather than general leads. That way you can tailor your marketing and sales efforts to the specific needs of each account.

Make sure you have a good understanding of your ideal customer before you get started. 

MATURATION OF CONTENT MARKETING

Put less emphasis on the quantity of content and focus more on creating quality content that educates your prospects with useful information.

Consider different content marketing methods: 

  • Invest more in video.
  • Live stream events and webinars.
  • Include a broader range of content formats – podcasts, interactive assessments and more mobile-friendly content.
  • Infographic content.
  • Social media.
  • Paid content distribution.

Explore how a clear marketing strategy can boost your B2B results.

Building and making the most of a B2B mobile marketing strategy and making sure it is right can be integral to the growth of your business. With advanced technologies evolving at great pace and the expectations of buyers also changing, ensuring you're ahead of the game when it comes to your B2B mobile marketing will stand you apart from your competition. 

B2B buyers are becoming increasingly savvier with technology, using mobile for work and multitasking across a number of devices. Keeping your mobile marketing strategy in line with new trends, targeting the direct needs of your audience and staying informed through data analytics and AI are just a few things to keep your mobile marketing on the right path, and lead your business into a successful playing field. 

Looking to build on your mobile marketing strategy? Chat with one of our digital marketing experts, contact us to learn more.